The world is hungry for sustainable means of living. Sustainability to a large extent covers sustainable development.
This is the ability to grow without depleting natural resources.
Some example of sustainable living includes; use of renewable energy, consumption of organic food instead of processing, recycling and reusing,
The fashion industry on the other hand is a fast-growing and always in-demand industry.
What is Fashion Retail?
Fashion is a broader term that is used to represent clothing, footwear, accessories, hairstyles, and makeup. The Industries involved in their production are the fashion Industries.
Fashion retail is the sale of fashionable goods in small quantities intended for consumption rather than resale.
Let’s run some current statistics in the fashion industry:
- The fashion industry is the third highest polluting industry in the world.
- More than 65% of fashion consumers prefer to shop sustainably.
- For the production of textile, more than 2000 different chemicals are used and less than 1% of it is environmentally friendly.
- Approximately 5000 gallons of water are used to produce a pair of jeans and a T-shirt.
- More than 85% of all produced textiles are disposed of as waste each year.
Reasons why fashion retail is more environmentally friendly
1. Consumer demand
Ending the complex mathematics here, more than 70% of consumers chose to buy from trustable sustainable brands.
For sure environmental campaign living more sustainable as hit the consumer-base more that has with the producers and manufacturers.
Consumers demanding for more environmentally friendly fashion and are even willing to pay a higher price for sustainable clothing.
This has put a lot of pressure on the fashion industry to make they are closing more sustainable.
Engage with the feedback given and make the right choice.
We have seen a lot of brand campaigns on how sustainable they are fashion are, however, the true answer to whether or not a brand promotes sustainability lies with the consumers.
2. Minimal production
One thing about fashion retail that the production of clothes is kept at a minimum.
Minimal production will need less clothing, more time put into coming up with the clothing, and less use of chemicals.
When few clothes produce it means there is less waste. Contributing to sustainable fashion.
3. It focuses on quality over quantity
If companies are made to produce clothing, it would mean more time put into its making.
We shall be looking at quality clothing as opposed to excessively manufacturing them.
4. More durable
Quality clothing means more durable and long-lasting pieces of clothing.
When you look at the current fashion retail companies you will notice a trend in more durability with their clothes as compared to fashion companies that produce in large quantities.
5. Less production, less emission
Referring to the statistics we made at the beginning of the article, the fashion industry is one of the biggest green gas emission industries.
If a fashion company focusing on retail it would mean less production which would translate to less emission hence more sustainability.
The downside of fashion retail
As much as fashion retail is environmentally friendly there is the biggest downside of it.
a) Less profitable for the seller
Companies want to produce in large quantity in large quantities to maximize their profits.
However, less production would mean less profit for the seller. To flatten out the curve, most retail fashion companies would prefer to sell at a very high price.
b) Costly for the buyer
One thing about sustainability is it is costly. Quality, a ball, and eco-friendly clothing cost a very high price.
Expensively priced pieces of clothing are also beneficial as it regulates the buyer to buy fewer pieces of clothing which in turn reduces waste and encourages reusing and recycling.
It will be more costly to curb the environmental effects of fast fashion production in the future than it is buying costly but sustainable clothing. Choose wisely.
Sustaining our environment for the future should be of prime importance.
Everybody should be mindful of the type of clothing and accessories they bring into their life.
We can only save the world’s environment if we do it collectively. This begins with making the right personal fashion choice.
Manufacturers, producers, consumers, and all players in the fashion industry should aim at living more sustainably.…